Blog | MAPI7

Cropping. Important tips

22.10.2021

Cropping is a way of correctly choosing the angle and scale of the image in the frame. Cropping can either improve or ruin a photograph. Some photographers believe that cropping should be done during shooting, while others are confident that it is possible to crop and improve the composition in graphic editors during post-processing. Both are right. It is preferable to take photos in a way that does not require heavy editing later on. And if there are any flaws, why not correct them in Photoshop.

How to capture live emotions in a frame

19.10.2021

No matter how professionally you master various techniques and tricks of photography, if there are no emotions in the picture and the photograph does not evoke any feelings, it will quickly be forgotten. The main task of a good photo is to evoke emotions. It could be the delight of a beautiful landscape, the tenderness of a photo of a small kitten, sympathy for a sad shot, and so on. If a photo does not evoke emotions, even with perfect lighting and a well-chosen composition, it will not attract attention.

Professional portfolio

15.10.2021

Portfolio is a professional resume for representatives of creative professions. The portfolio of a model, actor, animator, presenter, singer is a unique story of the individual's achievements, an opportunity to demonstrate their best qualities to a potential client. If the document is prepared correctly, its owner stands out favorably among competitors.

When a tripod is needed

12.10.2021

Tripod is a piece of photography equipment that helps stabilize and hold the camera in the desired position. Most photographers use a tripod, as it is convenient for conducting photo shoots both indoors and outdoors. Tripods are also used for shooting videos and mobile photography. Some photographers refuse to use a tripod due to its bulkiness. They believe that a tripod restricts their movement and limits their actions. In reality, modern tripod models are convenient and lightweight, they simply fold up, making them easy to carry and take on the go. And the difference between photos taken with a tripod and without one can be significant. A tripod allows for sharper and clearer images, enables long exposure shots, and works well in low light conditions. No matter how calm and confident a photographer may be, the human factor cannot be ruled out when shooting without a tripod. At the most crucial moment, a hand may shake, and the shot will be irreparably ruined. With a tripod, you are protected from shaky hands and poor camera stabilization. Let's figure out for what types of shots a tripod is needed and when it is difficult to do without it at all.

How to take photos in the subway

08.10.2021

Photography in the metro is a separate genre of art. Photos taken in the subway differ from regular street photographs. It is necessary to properly adjust the camera settings when shooting underground, taking into account the lighting, the schedule of train movements, and many other rules. Moreover, not all cities allow photography in the metro. Before heading to the subway with a camera, check if photography is allowed there and how to do it correctly without obstructing the train movements. Let's consider what needs to be taken into account when shooting in the metro and what ideas can be used for photos underground.

How to take a creative photo

05.10.2021

Since the moment when photography became widely available and almost everyone has a camera in their smartphone, millions of photos are uploaded to the internet daily. It is difficult to stand out and create a truly creative and original photo. Having a great camera does not guarantee that you will have cool photos. To take a good picture, you need to show imagination, choose the right moment, and composition. A creative photo, unlike a mediocre one, brings something new, showing ordinary things from a different perspective. It is not enough to just take a beautiful photo, as there are plenty of such photos on the internet, but they do not touch us and are quickly forgotten. Creative photos leave a lasting impression, they leave an aftertaste, and you want to look at them again and again. A creative photo may not have anything supernatural in it, but it has a certain uniqueness, something that attracts. For example, a photo of an Afghan girl with green eyes is so piercing that it has circled the world and become famous. Creative photography can capture unusual natural phenomena or human actions. The main criterion by which one can judge that a photo is creative is that it evokes emotions and does not leave anyone indifferent. Let's consider what techniques need to be used to take truly good pictures.

Ideas for photos with an umbrella

05.10.2021

Prop - an important component of any photoshoot, it helps to make accents, decorate, and complement the photo. An umbrella is a great prop not only for rainy weather. Umbrellas can be used in sunny weather to create shadows, they are used for beach photoshoots and to complement the model's look. A bright umbrella, matching the color of the clothing, will adorn any photograph, help occupy the hands, and create a mood in the frame. In the rain, an umbrella is essential as it will protect the hairstyle and makeup from unfavorable weather conditions. In general, feel free to use umbrellas for photoshoots. And how you can creatively use them for photos, we will discuss in this article.

Features of beauty photography

28.09.2021

Beauty or fashion photography is one of the most challenging for a photographer. It is necessary to carefully consider all the details, highlight the model's strengths, and make the right accents. Beauty photography is in high demand and is needed for promoting cosmetic products, selling clothing, and jewelry. No advertisement is complete without beauty shots. The complexity of fashion photography lies in the fact that it requires the collaboration of many specialists. A beauty shoot cannot do without a hair stylist, stylist, makeup artist, photographer, model, and retoucher. Only with the proper collaboration of all these specialists can a good result be achieved. Beauty photography differs from portrait photography in that a portrait showcases the character and emotions of the model, while beauty photography should draw attention to the brand or product. Fashion-style photography is used for glossy magazines, catalogs, websites, fashion portals, so the images must be of perfect quality. Let's consider what needs to be taken into account when creating beauty photographs, how to adjust the equipment and lighting to achieve high-quality shots.

Common mistakes in retouching

24.09.2021

Retouching is a useful tool for a photographer. With its help, you can correct the flaws of a photograph, make the image sharper and brighter, and add interesting accents. There is even a separate profession - a retoucher. This is a person who professionally processes photographs. Ideally, a good photograph should be taken correctly during the shoot. But it is not always possible to find the right composition or adjust the focus. In this case, Photoshop can come to the rescue, as it can help correct many imperfections. However, if you are not proficient in graphic editors, you should be very careful when editing photos. Sometimes the desire to fix something in a photo can lead to a disastrous result. Overly photoshopped or poorly processed photos will only mock and portray you in a negative light. Sometimes it's better not to edit a photo at all than to do it poorly. Let's look at what mistakes can occur in retouching and how to avoid them, so that your photos look beautiful and natural.

What photos are needed for a portfolio?

21.09.2021

Portfolio is a business card and a sales tool for any profession. People judge and make conclusions about a person and their professionalism based on their portfolio before even meeting them. A high-quality portfolio increases the chances of success. Therefore, it is important to compile it correctly, take high-quality photos, and present them beautifully. Let's consider what is needed to create a good portfolio and what photos are required for different professions.

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