How the Light album will help a photographer sell services

Published: 31.08.2021

Photographers promote their services in different ways. Most prefer to showcase their portfolio of work online. There are many platforms that can help sell photography services: social media, thematic forums, professional websites. However, in addition to an online portfolio, it would be a big plus for a photographer to create a photo album. It is important not to focus solely on online promotion and to ignore offline communication channels. Despite the pandemic and total digitalization, people still prefer face-to-face interaction and make decisions about collaboration during personal meetings. When you communicate with a client and they hold an album with your portfolio in their hands, the level of trust significantly increases. Clients enjoy seeing tangible results of your work, flipping through pages, and looking at printed photographs. By ordering a Light album, you will increase sales and be able to reach a larger target audience than with just an online portfolio. Let's consider the benefits you will get from a printed album and how to best put it together.

Advantages of the Light album

By ordering a printed portfolio, you will receive the following advantages:

The Light album looks solid, it is prestigious to show it to clients.

Two-sided offset printing accurately reproduces the colors of photographs and showcases the photographer's work in the best quality.

• The pages are connected with a strong metal spring, which allows for easy page flipping.
• The album can accommodate photos of various sizes: 10x15, 20x30, 30x30, 30x15, 15x21 cm.
• The portfolio can hold up to 474 photos, allowing you to showcase all genres and styles in which you work.
• There are many themed covers to choose from, and you can also create a custom cover design.
• Captions, contacts, important information about the photographer can be added to the photos.
• The photo is printed directly on the pages of the album, which prevents them from being damaged or lost.
• The strength of the materials guarantees a long service life of the album without losing its attractive appearance. Photos do not deform or fade.
• Quick turnaround, production takes no more than four days.

How the Light Album enhances the photographer's image and boosts sales

A printed album allows clients to see the photographer's work, experience positive emotions while viewing the photos, and physically touch the author's style. This way, more senses are engaged when showcasing a portfolio compared to viewing images on a phone or computer. A link to a cloud storage or the photographer's website may get lost, and the client may not necessarily click on it to view the work. However, when you personally hand over an album with photographs, the client looks at them immediately in your presence, and you instantly see their reaction.

• Place the Light album in places where potential clients gather in large numbers: in photo studios, beauty salons, cosmetology offices, and fashion stores. By putting your portfolio where clients are waiting in line, people will have the opportunity to pass the time and enjoy your works.
• The Light album sells even without your presence, it is enough to just place it in the right places.
• The older generation is more accustomed to looking at printed photographs. People of age are unlikely to search for you on Instagram or Facebook to view your portfolio.
• The Light album is convenient to take with you to meetings with clients or to themed events. It would be appropriate to display an album with your photos at photo exhibitions, wedding fairs.
• There is a category of people for whom it is important to hold and touch a product before buying it. These people rarely make online purchases and are unlikely to find you on the internet. A printed photo album that they can hold in their hands will more quickly stimulate them to order a photo service.

How to properly create a portfolio

Portfolio is a business card that affects the image of a photographer. The number of sales and success depends on how professionally the portfolio is compiled. When choosing works for the album, we recommend paying attention to the following points:

• Choose photos for high-quality and high-resolution printing. For photos sized 30x20 cm, the resolution should be 3600x3600 pixels. Even if a picture looks attractive but was taken in low resolution, it is not worth including it in your portfolio, as it will be blurry when printed.
• Define your target audience for whom you are creating the Light album. If you want to promote yourself as a wedding photographer, do not include landscape or animal photos in your portfolio. It's better to create several albums on different topics if you work in more than one genre.
• Choose the best works for your portfolio. All photos should be taken with professional equipment and showcase your skills. If you are unsure about which works will appeal to clients, seek advice on professional forums or consult with fellow photographers.
• Do not print everything. Although the Light album can hold over 400 photos, it is not necessary to print so many photos in a portfolio. The principle here is - less is more. Clients will get tired of looking at hundreds of photos, so choose a few, but the best and most interesting ones.
• Add descriptions to the photos. There is no need for a lot of text about when and where the photo was taken, what emotions you experienced during the shooting. Write professional information about the lighting, camera, makeup artist, stylist. People will understand that such a photo is not taken with just one click and requires the work of a professional photographer and his assistants.
• Periodically update your portfolio album. For example, if you work in the genre of wedding photography, many techniques may seem outdated and out of fashion. At least once a year, review your work and select the best pieces for your portfolio.

From the great photos you will definitely take, create a Light album. You don't need to print the photos separately for this. We will print your photos directly on the pages of the Light album. Upload your images to the free editor Mapi7 and create a thematic Light album. You can upload photos from your phone.

Make a Light album

Light Album is an effective working tool for a photographer. It looks stylish and impresses clients. We cannot guarantee that your sales will increase after printing your portfolio, but with a high-quality album, you will definitely have a better chance of selling your services.