Business style photoshoot - for whom, why and how to prepare?
Published: 06.04.2021
A business portrait has many applications. Any publication on electronic or paper media implies the presence of a speaker's photograph. Photos are printed in the press, posted on corporate websites and social networks, and viewed by many more people than those who personally meet the individual. Business photos help establish new contacts with partners and clients, increase the corporate potential of the company, and contribute to improving its image.
Who needs a business photoshoot?
The importance of a business portrait cannot be overestimated, as it creates the first impression of the company, its employees, the leader, and their character. A business or corporate portrait is a kind of personal presentation. Such a photo is worth having for public figures, top managers, businessmen, and private practice professionals who actively develop their personal brand and digital presence.
Why do you need a business photoshoot?
1. Corporate photos increase confidence and help you look professional. You may be an excellent professional, but no one will know that until you present yourself. A business-style photoshoot is a great way to demonstrate your expertise and introduce yourself to the business world.
2. Having professional photos in a consistent style creates a cohesive presence on your platforms. By having a collection of high-quality photos in business attire, you can post messages on social media, on landing pages, use images on your website. And they will all showcase the atmosphere of your brand.
3. Corporate photos make you more attractive. If you are running an online business, customers cannot meet you in person. Marketing research shows that people buy from people they trust. This means that just having basic knowledge about you is not enough, you must appeal to your audience. Therefore, high-quality images that show who you really are are of great importance.
From the great photos you will definitely take, create a Light album. You don't need to print the photos separately. We will print your photos directly on the pages of the Light album. Upload the images to the free editor Mapi7 and create a themed Light album. You can upload photos from your phone.
How to prepare for a business photo shoot - basic rules
Although a business photoshoot for men and women may differ, there are several basic rules that work in both cases. By following them, you will be able to create a professional image, even if you are doing it for the first time:
- Dress as usual for the meeting with the new client
- Choose basic hairstyles and makeup
- Do not get a new haircut the day before
- Watch your posture
- Get a good night's sleep
- Drink plenty of water and don't skip breakfast.
- Take a few photos
To present yourself in a positive light in terms of clothing, think about how you would like to appear to a new client, and dress accordingly.
One of the best tips when choosing a hairstyle and makeup for business photos is simplicity. Hair should be clean and neatly styled, and makeup should be minimal.
Photographers recommend getting a haircut at least a week before the photoshoot to get used to the new length. If you are getting a completely new haircut, wait a couple of weeks for your hair to grow a bit and look more natural.
Good posture exudes confidence and professionalism. Don't slouch, just sit up straight with your shoulders back, while remaining relatively relaxed.
Get enough sleep to avoid dark circles under your eyes and to not look tired. A good night's sleep will make you look fresh and confident.
Make sure you drink enough water throughout the day and have a good breakfast or lunch before the photoshoot. Your well-being affects how your photos will look.
It's always better to have several options. Even if you are confident in the style, angle, and background, you should have at least a horizontal and vertical version suitable for different publications. Take the time to take enough good shots.
Men's business style photo shoot
For a classic photoshoot in a business suit, the best option is to go for a standard business look - a jacket, a classic shirt, and a tie. For a more casual business photo, you can wear a jacket and a classic shirt with an open collar, a shirt and a tie (without a jacket). Polo shirts are a normal everyday look for some companies. Make sure the shirt is in good condition and fits properly.
For a casual look without a jacket, colored shirts are suitable - ideally darker than your skin tone. A white classic shirt by itself is a bad idea (too bright), unless you plan to wear it under something (a blazer or sweater). If the business photo shoot is taking place in a studio, bring several shirts and ties of different colors so we have options for the photos.
Business photoshoot for women
When preparing for a business style photo shoot for a woman, avoid large prints and complex patterns. Bring shirts and blouses with different necklines. The neckline will affect the visible shape of your face. It is better to use clothing with long sleeves, not drawing attention to the shoulders and arms. Do not follow ultra-fashion trends. Classic style is timeless, while a trendy look will become outdated in a year or two.
Ideas for a business photo shoot
It is best to do a business photo shoot in a studio - in this case, you will get professional lighting, can bring a makeup artist, hair stylist, and a wardrobe for different looks. Another option is to take photos in a natural environment, right at your workplace. Photos taken where you actually work will look unique and authentic for your brand.
However, you can go beyond the usual image and have a photo shoot in a business suit right on the street in a business district, next to an office center, or on a busy city street. A street photo shoot in a business style requires more professionalism from the photographer. Also, be prepared for different weather conditions, taking into account the possibility of rain or wind.
A business photoshoot in a cafe can be another great idea if there is a suitable establishment near your workplace. Plan the shoot in the morning right after opening or in the evening when there are hardly any visitors. You can bring your laptop to show how you solve work tasks or conduct negotiations over a cup of coffee.
Cool photos deserve unusual framing. Print your cool shots in a Polaroid style. Fans of instant photography from the 90s may experience familiar feelings when holding a Polaroid-style photo in their hands. For those unfamiliar with traditional Polaroids, square images with space for captions will be to their liking.
How to pose correctly for business photos?
Poses for a business photoshoot are almost the same for men and women. The pose should not cause discomfort and demonstrate unnaturalness or staging. Don't be upset if one of your poses doesn't work out - just try another one.
- Pose 1: standard
- Pose 2: Crossed Arms
- Pose 3: Hands on Hips
- Pose 4: Over the shoulder glance
- Pose 5: playing with points (or props)
- Pose 6: leaning against the wall
- Pose 7: Forward Bend in a Sitting Position
Just straighten your back, turn your chest 10-45 degrees away from the camera, and slightly lean towards the camera.
Suitable for a male corporate portrait. A slight smile will help balance crossed arms and make a strong, yet friendly impression. This pose is ideal for lawyers and company executives.
Most often used for women's business photos. A little more fun than standard posing.
Creates the impression that the photographer 'snuck up on you' and looks less staged.
Photos in glasses create a thoughtful look during a portrait photoshoot. This is a great pose for designers, artists, and thought leaders.
Similar to the pose with a shoulder tilt, leaning sideways against the wall creates a sincere atmosphere for your headshot. When taking this pose, make sure the wall is clean and well-lit - a dirty wall will be distracting.
This is a great way to relax during filming.
Ready! We hope you enjoyed this list of simple but effective tips for a successful business photoshoot. Before starting the shoot, don't hesitate to tell your photographer what results you need. We are sure your photos will be irresistible.
